Multi-Disciplinary Team | Bahamas | Royann Dean Consulting

it's all

about

soul.

Multidisciplinary creative teams integrated with business thinking.

Communication means nothing if there’s no soul. These are just a few projects that brought together the in best creative and business thinking to develop strategies and messaging that emotionally connected with people and encouraged them to engage with the brand. 

Strategy

Brand Storytelling

Bristol Group of Companies: Content Development 

​The Bristol Group of Companies was established in 2003 and is the Bahamas’ leading purveyor or premium wine, spirits, non-alcoholic and tobacco products. The company was very active in the traditional media space but felt that its social media content wasn’t connecting to its audience. Our consulting team came on as thought partners and content creators to help the company define its voice and get its message out to its target audience. The company has seen its social media followers increase by almost 50% in a year and its customer reach and engagement increased exponentially.  

​The National Development Plan, an initiative of the Government of The Bahamas, wanted a vehicle that easily communicate complex, challenging facts in a way that was easy to understand, changed perceptions and offered a compelling call to action. Storytelling was used to simplify the information, focusing on a relatable hero character.  A whiteboard video using motion graphics and illustration were used to create a vehicle suitable for a mass audience. 

Vision 2040 National Development Plan of The Bahamas: Narrative Development + Creative Direction

Cacique International: Brand Storytelling and Communication Guidelines

​After being in business for 20 years, the charismatic and creative founder, president and creative director of Cacique International, wanted to enhance the brand positioning to reflect the company’s unique, premium destination management services. Together, we created a brand narrative built on the story of its visionary founder and developed key messages to support it. These were used to develop brand communication guidelines for the team to understand and communicate the brand’s story, its core values and its voice. The communication guidelines were also used to develop a creative brief to guide the design and content of the company’s new website. 

Screen Shot 2017-08-01 at 4.28.42 PM_edi

Dominica Coalition of Service Industries: Strategic Communication Plan

​The Dominica Coalition of Service Industries was looking for a strategic communication plan to increase its awareness and coalition membership. The plan was developed by understanding the business objectives of the DCSI, creating the brand narrative and memorable key messages, building a stakeholder needs map, integrating stakeholder input and developing communication tactics and a budget for the organization. 

Antiquities, Monuments and Museums Corporation: Strategic Communication Plan

​Fort Charlotte, a historic site managed by the Antiquities, Monuments and Museums Corporation, a government organization, needed a cohesive message in order to increase visits, public education and engagement with the local community. A comprehensive plan identifying a core narrative for the cultural and heritage site was developed. The plan also included cost effective and collaborative marketing initiatives that leverage professional networks and associations as well as other non-profit community organizations. 

are you curious?

Sign up for our newsletter to stay up to date with exciting Inspired/By events &
a
FREE guide – 5 Brand Communication Tips to Win Hearts + Wallets.

CONNECT

Tel: +1 242.422.0697

  • Black Twitter Icon
  • Black LinkedIn Icon

© 2018 Royann Dean Consulting Ltd. All rights reserved.